Even though content marketing has become a popular and effective way to market in recent years, it can be hard to adapt to any brand or industry.
Content marketing is a great way to get more leads.
Here are our top 10 tips for effective content marketing strategy:
First and Foremost,
Build an Effective Content Marketing Strategy.
You must have a content marketing strategy. According to an article in the Harvard Business Review, “Companies that are most effective at content marketing have clear goals that guide how they create and distribute content, measure its performance, and improve over time.”
The first thing you need to do with your content marketing strategy is to know who you’re talking to.
Not just in the sense of who your audience is, but who you are as a brand.
Your tone should match your brand, so make sure you get all this right before you start creating content.
Then you need a plan—a game plan. You’ve already strategized, so now it’s time to shoot through it:
What type of content are you going to produce?
What are the goals?
How will you measure them?
How will you make it all happen?
If you don’t have these things figured out in advance, your content strategy may crumble before it even gets off the ground.
But if you do? Well, then we’d say that’s one heck of a content marketing strategy!
Audience Analysis
As you start on your journey to becoming a content marketer, remember that your content marketing strategy is useless without an audience willing to consume your content.
Even if you produce the most interesting and engaging content ever, you’re not going to have any success if no one reads or shares it.
Your strategy for engaging an audience should be built into the actual creation of your content.
The best strategy is the one that matches your goals, business model, and niche.
For example, if you’re not trying to make money from your blog, but you want to create brand awareness and drive traffic to your website, you’ll probably want to focus on creating share-worthy content and using social media as a way to spread it around.
Actionable Strategies for Social Media Branding
Once you’ve got the audience, create content that will capture their attention and inspire them to interact with your brand on social media.
The best way to do this is by finding out where your audience spends their time online and then creating content for those platforms.
If you’re not sure what kind of content works well on each platform, try looking at your competitors’ social feeds.
To keep things from getting stale, try changing up the types of content you post across the platforms.
For example, if you usually post long-form articles on Facebook but only ever post images on Instagram, consider trying a mix of both for each platform.
Increase Website Popularity
If you’re looking for a way to boost your search engine rankings, one of the most effective things you can do is generate links back to your website.
The more inbound links there are, the higher your site will rank.
Each quality link from another website helps your SEO strategy by improving your overall authority, popularity, and credibility.
Here are some of the best techniques for generating quality links that will help you improve your website’s SEO.
1) Guest Posting
2) Turn Your Content into Infographics
3) Create How-to Guides or Tutorials
Content Is King (Add Blog Page)
Blogs are one of the top marketing tools because they generate an incredible amount of traffic, which leads to more leads and sales.
Studies show businesses that blog get 55% more website visitors, 97% more inbound links, and 434% more indexed pages. Those numbers don’t lie!
When you blog, you’re giving yourself the opportunity to reach a wider audience and engage with people who otherwise would not have heard of your business or services.
With over 409 million people reading blogs every month, you can bet people out there want to hear what you have to say.
Content Optimization
The first step to doing this is searching for the most relevant keywords for your product or service.
A great tool for doing this is Google’s, Keyword Tool. You simply enter a few terms that describe what you offer.
The tool algorithm will generate a list of relevant keywords for your business.
Also, you can use Facebook and Twitter monitoring tools like Hootsuite Pro or TweetDeck to see what people are saying about you.
When creating blog posts, pages, and ads, you can start with these keywords.
Add CTA (Call To Action)
If you want more conversions from leads into sales, you have to make sure that your call-to-action (CTA) button is visible on each page of your site so that visitors know how they can contact you or buy your products or services.
Why? Because as a business owner, you’re smart enough to know that it’s easier to get people to take action when they can see what they need to do next.
For example, let’s say you’re selling an online course about how to run a successful business.
Your site’s homepage has a CTA button that says “Learn More,” and the button links directly to the product description on the website.
Keep in mind that not all CTAs are created equal.
An effective one will include: -A clear message explaining what action you
Optimize Main Content for Better Support
The landing page of a website is the first thing people see when they visit your site.
It should be designed to convince people to give you their information and then convert those visitors into customers.
Landing pages are a big part of digital marketing because they are so visible and have such a direct impact on your business.
Note that this blog is about optimizing your landing pages for better conversion, not just designing them well.
Keep an Eye on Your Competitors
When you’re running a business, it’s important to keep track of how your competitors are doing.
If they’re gaining on you, that means you need to pick up the pace.
If they’re going under, that means you should be looking to acquire them.
They may have already found the solution to that nagging problem your customers have been complaining about for months.
You can always learn from your competitors’ achievements and failures.
Invest in Great Storytellers
People love stories, and they want their favorite brands to be engaging in storytelling.
It makes them feel like they’ve bought into something bigger than just a product or service—they’re buying into a community, an idea, or a mission.
Storytelling takes your customers on a journey and makes them feel like they’re really a part of something.
So when you’re looking for content writers for your website or blog, don’t just look for someone who’s good at writing about “things”—look for someone who can write about things in such a way that it captivates readers’ attention from start to finish and makes them want more.
Factsinsight.com is a leading blog that focuses on creating high quality, interesting and useful content about technology. We are a group of experienced writers who know a lot about the world of tech and love to stay abreast of the latest trends and developments. Our aim is to give useful and real knowledge to our people.