The Role of Real-Time Personalization in Dynamic Pricing Strategies
Ever seen a price page and thought about whether the prices reflect what you actually get or is it like every other price for every other customer?It has happened to all. Static prices and generic experiences are no longer enough for users, who now expect relevance and fairness in their interactions.Today's customers demand much more than wonderful features; they expect reasonable, flexible pricing according to their needs, along with experiences that seem customized to their requirements. That's where two master strategies come into play: dynamic pricing and real-time personalization.
Dynamic pricing as a strategy allows SaaS businesses to adjust pricing in real-time according to demand, market trends, customer behavior, and even competitor moves. Unlike that, real-time personalizatio...